To a Coach with a Hammer, Every Athlete is a Nail: Creativity in Sports Coaching

A blog post by Wayne Goldsmith, a performance focused coaching professional with more than 25 years experience working with some of the world’s leading athletes.
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A blog post by Wayne Goldsmith, a performance focused coaching professional with more than 25 years experience working with some of the world’s leading athletes.

To the successful coaches of the future, creativity will be a core coaching skill: right up there with communication, passion, empathy, commitment, the ability to engage athletes and sports specific technical skill.

But what does it mean to be creative and to coach creatively. And to coaches who are not naturally creative, can they learn to be?