A TED Talk by Martin Hagger
Martin Hagger is Professor of Psychology at Curtin University. His areas of expertise are social, health, sport and exercise psychology. He is involved in numerous research projects nationally and internationally with a focus on motivation and behaviour change. He is currently leading projects in drugs in sport, promoting physical activity and healthy diet, understanding the mechanisms of willpower and self-control, and reducing binge drinking and the prevalence of smoking. At the highest level, athletes are well-matched in terms of their physical abilities, conditioning, and skill level. But often that is not enough to win and perform on the biggest of stages like the Olympic games. Developing strategies and techniques to get athletes minds in the best possible condition for optimal performance is increasingly important for sports teams and coaches.